Verti represents the innovative soul of the Spanish MAPFRE Group. Its mission, summarized in the claim #sempreavant1, is to simplify the life of a new generation of consumers, thanks to smart solutions suitable for every need.
The strategy envisaged for collaboration provides traditional media relations intertwined with the production of corporate content, the renewal and management of some of the company's institutional digital channels and special employer branding activities. The strategy and content production will be carried out in partnership with the parent company The Van.
"Verti is a company that communicates innovation, it does it in an innovative way, and makes digital its essence.", says Simone Guzzardi, partner and CEO of our agency, "With due proportions, L45 also has innovation and digital in its DNA and I believe that this affinity will be crucial to better narrate Verti's reality, values, projects and people to the media and all corporate stakeholders."