It’s not only about ongoing activities but also an ambitious and challenging project for L45. We are talking about the widespread campus of MIP Politecnico. The milanese Business School, in addition to the ordinary PR and social media activities started in 2020, has designated L45 also for the media relations activity for the launch of Apulia Business Hub in Bari, and also for the new academic offer with Istituti Filippin of the International Campus of La Salle at Pieve del Grappa. In the end, L45 managed the media relations also for the launch of new courses that MIP will organize in collaboration with the well-known John Cabot University in Rome. MIP’s reputation attracted the interest of famous signs for the high managerial education. Our agency supported the launches thanks to an intense activity of media relations: national newspapers, economic, mainstream, local newspapers and all the vertical media that deal with education, formation and work.
MIP Politecnico of Milan started a growth plan that foresees the strengthening of its presence not only on the milanese area but also in other cities of the national territory, thanks to a series of partnerships with important education institutions, form north to south. The communication activities for the widespread campus of the Politecnico of Milan Business School started from here.
On the 15th of April, thanks to the partnership with Consorzio UniVersus, Apulia Business Hub has been presented, the new platform for the managerial and entrepreneurial education in Apulia, located in Bari. Five days after, on the 20th of April, with La Salle Academy – the high education division of La Salle International Campus – MIP presented the new centre for the managerial education in Veneto. In the end, thanks to the agreement with the John Cabot University, an American private university located in Rome, on the 25th of May MIP announced the new courses that will begin in 2022 in Rome.
Media engagement was managed by the project leader of L45, Alessandro D’Angelo, and by his team, with the coordination of three partner’s press offices. The success of the PR activity is bond with the integrated nature of L45, as it can count on all the agencies of The Van Group. This specificity is the hallmark of L45 within the milanese communication agencies landscape. Indeed, along with L45, MIP relied on The Van for the realization of the logo, the mini-site, the save-the-dates, all the invites for the appointments, and the opening leimotif. Whereas Blueroads, the agency specialized in live communication and beloging to The Van Group, managed the organization of the events to present the widespread campus. In addition, MIP could also count on the digital specialists of L45 to communicate the important project on the social media, in particular on LinkedIn.
“We have been dealing with media relations and digital PR for MIP for more than a year, in synergy with The Van that already created creative contents – said Simone Guzzardi, partner and managing director of L45 –, when the necessity to launch these new projects came up, the involvement of Blueroads has been natural. The digital and phygital conferences are one of the new frontiers of the media relations: they are agile, efficient and effective to emerge within the media landscape at best”.